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Do you want to do business in the Arabic countries?
Do you want to create an Arabic Web Site? Do you want to adapt
your software for the Arabic market? Do you want to author Arabic
documents in Word, PDF or email formats? Do you want to process
Arabic data efficiently? Or do you simply want to learn about
a fascinating language and culture?
This workshop teaches the key aspects of Arabic
Language Information Processing. It covers the Arabic language
and culture and the special relationship between them. The Arabic
writing system, with its contextual rules and complex ligatures,
is presented.
We will look at Arabic characters, how they
are entered, stored and displayed. All important Arabic coding
systems will be covered. The features of bi-directional writing
will be explained: directional characters, neutral characters,
mirror characters etc. The Unicode algorithm will be discussed,
and simple rules to follow in Word and HTML will be presented.
The workshop then covers the various tools available
today to help process Arabic data and concludes by presenting
insights and experience on doing business in the Arabic world
(partnerships, sponsorships, transactions, etc.)
After taking this workshop you will be ready
to target the Arabic market with your product: you will know how
to do business, what requirements to consider, what changes your
software or Web site or embedded system requires, and how to implement
those changes..
Who will benefit from this workshop and why?
| Who:
|
Interested
in...
|
| Executives |
- becoming aware of many potentially relevant issues to
your business related to Arabic language clients, suppliers
and partners
- learning important aspects of doing business in the
Arabic world
|
| Marketing and Product
Managers |
- understanding many important aspects of Arabic culture,
language and data processing
- learning about products and technologies related to
Arabic language processing, what exists, what does not
exist and what needs to exist
- a comprehensive Requirements checklist for Arabic products
|
| Managers |
- understanding risk and complexity assessment related
to Arabic data and language processing.
- working with business partners in the Arabic world.
- avoiding common pitfalls
|
Software Developers
Web Developers |
- gaining a clear conceptual reference and terminology
to describe the unique aspects of Arabic processing.
- practical advice and examples
- learn the issues and complexity of Arabic language handling
- a comprehensive Requirements checklist for Arabic products
|
Translation Agencies
Translators |
- learning about the opportunities the Arabic language
offers
- supporting translation to & from Arabic: what works,
what doesn't
- how to deal with bidirectional issues in Word and PDF
|
Test Managers
Testers |
- learning where failures can occur and their potential
consequences in systems (software, Web sites) processing
Arabic data.
- learn the issues and complexity of Arabic language handling
- a comprehensive Requirements checklist for Arabic products
|
Civil Servants
Government Employees |
- gaining a broad overview of the issues related to the
Arabic language and culture.
- gaining an understanding of the complexities of Arabic
data processing.
|
| Language analysts |
- learning about Arabic language / computer issues
- becoming aware of Arabic linguistic issues
- expanding career horizons
- gaining a clear conceptual reference and terminology
to describe the unique aspects of Arabic processing.
|
About i18N workshops
At i18N Inc., we are committed to providing a high-quality learning experience. We design
all of our workshops based on the following principles:
- visual & intuitive: tables, graphics,
animation & video provide extreme clarity
- lots of content: rich, relevant content; our handouts can serve as reference
- abstract models: we consider the forest first, then the trees (then the
bugs!)
- no sales pitch: our only sales pitch is the quality of our workshops
"Over the past ten years, LISA has provided numerous workshops
on a variety of topics. Pierre has provided the highest quality Internationalization, and Web-Globalization
workshops at our conferences and is the best rated workshop instructor we have" -- Michael Anobile,
Director, LISA (www.lisa.org).
About Matta Saikali
Matta Saikali is Vice-President Testing Services at
i18N Inc. (www.i18n.ca),
a firm specializing in internationalization training and consulting. Matta has
more than ten years experience in internationalization and localization testing.
His testing experience covers more than 30 languages including European, Asian,
Arabic, Hindi, etc.
Formerly Director of Software Quality Assurance (SQA) at Gemplus, Matta built up and managed
a team of 35 SQA professionals responsible for the testing of the original English version as well as all
globalized versions of Windows applications and embedded systems (smart cards) in European and Asian languages.
As Director of SQA at Purkinje, Matta built up and managed the testing team for a multilingual
multi-user client-server application for clinical data entry.
Matta was also SQA team leader at ALIS where he was involved in testing all ALIS products,
notably their Arabic/Farsi product line.
He can be reached at Matta.Saikali@i18n.ca. |
